This fascinating book dates from 1989, when the Gay Rights movement was in confusion and transformation. The authors, who came from a background of neuropsychology and mathematics (Kirk), public relations and advertising (Madsen), where among the minority of gay intellectuals who felt that the stagnation that their cause had suffered during the resurgence of religious fundamentalism in the U.S. owed more to flaws and failures in the gay community than to the strength of its enemies. They felt that there was a clearly trodden path by which despised minorities had historically won a place in American society, and that their generation of gay activists had failed to follow that path, and become their own worst enemies. In retrospect, much of their argument now seems common sense. Considerable progress has been made in this area (though much more in Canada than in the United States), and it has been made largely by the growth of a new mindset among gays. Kirk and Madsen presaged this new mindset.
Essentially, what Kirk and Madsen wanted was for the gay community to turn away from the selfishness, irresponsibility, dishonesty, and grotesqueness of the gay subculture, which they felt was rooted in the experience of persecution, and cultivate civility, while at the same time using modern techniques of public relations to “normalize” the gay presence in society.
Well, it’s not true that America conquered its fear and hatred of gays in the 1990’s, but there has been some good progress in that direction, and the evidence points to the fact that the authors were, if not exactly on the right track, then at least pointed in the right direction. Progress in Canada has been far more dramatic, perhaps because Canadian gays were more inclined, by existing cultural trends, to take Kirk and Madsen’s prescriptions to heart. I live in a neighbourhood in Toronto where their values call the tune. Gay public life is dominated by respectable married couples. The local member of the provincial parliament is in one such marriage, and holds an important cabinet post. He has no trouble maintaining a constituency of inmigrant families, straight professionals, shopkeepers and householders. Young gays are more interested in romance, leading to marriage and a house in the suburbs than they are in anonymous sex, leather bars or épaté les bourgeois. You see gay couples of every age walking arm-in-arm, with no more sense of their standing out ― they are just another element in a complex mosaic. They are neither “making a statement”, nor facing any hostility, merely behaving in manner that everyone in the neighbourhood, straight or gay, considers normal. Now, my neighbourhood cannot claim to be typical in Canada, though many places in the country are nearly in the same pattern. It does have every indication of being the template for the future across the country.
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